Magazine Analysis: MOJO
MOJO is a UK based music magazine, devoted to classic rock music. Up until 2008 it was published by Emap, but then was taken over by Bauer.
MOJO is published monthly, and can be purchased at a cost of around £4.50. Each edition of the magazine also comes with a "free" CD, which will tie in with the main article/theme of the magazine.
As the magazine is published monthly, it is made of a much thicker, more durable material, much like the magazine Metal Hammer. This means that the magazine will last a lot longer than a magazine made out of thin paper, such as Kerrang!. The magazine is designed to last a month, rather than a week.
A magazine's circulation is the number of copies it usually distributes for each issue. It is one of the main factors used to determine how much money they will charge businesses to advertise in the magazine. MOJO's combined total average circulation is 79,345.
Main Image:
The main image on the front cover of the magazine of of the artist Paul McCartney. It is a medium long shot, and is in black and white, rather than being a full colour image. He has a neutral facial expression, and is looking and pointing straight at the reader. This grabs their attention, and makes the magazine feel much more personal. Being in black and white, his clothes also look plain, bringing the focus to his article and what he has to say, rather than the picture. It could also show that he is the face of classic rock, as being in black and white shows he is vintage. He appears in front of the MOJO logo, showing his importance.
Title:
The title of the magazine is "MOJO. It is related to energy, and having a sense of confidence or power. This shows the readers of the magazine to be confident in their taste of music, and be proud of their knowledge.
The title "MOJO" is very simplistic, yet effective. Being in black and white, it doesn't draw as much attention as a logo like "Kerrang!" or "Billboard", but it does not need to. As it is such an iconic magazine, readers can tell straight away what magazine it is just by the front cover, and does not need to draw attention this way. It also shows the magazines formality, contrasting to the informality of "Kerrang!".
Cover Lines:
The main cover line for this edition is "Listen Up! Paul Gets Personal!" This links well with the main image, as he is pointing at the reader. This engages with its audience well, as it tells the reader that is something he only want them to hear. Underneath that, the phrase "The NEW Interview" is used. "NEW" is the key word here as it screams exclusiveness. This means that it is the only place to see the interview, promoting to the reader and encouraging them to buy it.
Other Images
There are two other images on this front cover. They are of two other artists featured in this magazine. Their pictures are taken of just their head and neck. They are considerably smaller than the main image, and this is so they don't take the focus off of Paul McCartney, as he is the main part of this magazine.